Have you ever wondered why advertising on Facebook is so important? Social media should be part of any company’s digital marketing strategy. It’s a key method for sharing content, building links, and fostering engagement and interaction. However, you are missing out on the full potential of social media if you only use it for organic traffic.
Social ads allow you to reach even more audiences, often at a low cost. It is, therefore, possible to turn these users into followers and continue to market them, turning them into potential customers.
However, if you want to manage social media the right way, there is one platform in particular where you should learn how to use ads: Facebook.
Facebook is by far the most popular social media for social media marketing. Particularly popular with local advertisers and used by 62% of them, and for very good reasons.
While you are planning to launch your first social media ad campaign, you may want to consider your choice of platforms. There are so many to choose from, Instagram, Snapchat, YouTube, and Pinterest: but which one to choose? If you haven’t considered Facebook yet, you should, for various reasons. And actually, today, I’m going to walk you through 20 reasons to advertise on Facebook.
1. Facebook allows you to target loyal customers
Promoting brand loyalty is an integral part of any business, large or small. While gaining new customers is a great achievement, it’s important not to overlook those who have already bought from you, who are already familiar with your products or services. These people, loyal customers, are the lifeblood of your business.
In Facebook advertising, you can run ads to existing customers, thanks to the targeting tool called Custom Audience. When you create your ads in the Ads Manager targeting section, you can upload a customer list using Facebook’s custom audiences. Using information from your list (phone numbers, email addresses, first and last names, etc.), Facebook will match your existing contacts to its users and show these users your ads.
2. Facebook gives you insights into your followers
The Audience Insights tool lets you know your audience so you can generate relevant content for them. Facebook gives you information about their geography, lifestyle, demographics, and shopping behavior. This can include age, job title, and relationship status. Great for Facebook advertising!
3. Facebook has a huge user base
When Facebook shared its Q1 2019 earnings report, the company announced that it increased daily active users to 2.38 billion.
Considering different social media advertising platforms, it is important to keep in mind the active users of each platform. After all, active users almost always equate to potential customers. The more users visit the platform each month, the more potential customers you can show your ads to.
If you choose a social media platform that is the digital equivalent of a ghost town, you will end up running ads in a place where hardly anyone will see them. You should, in fact, be on a platform full of activity to advertise on Facebook.
4. Facebook reaches a huge audience on mobile devices
In its Q1 2019 revenue report, Facebook announced that around 2.1 billion people use Facebook browsing from mobile devices, and that also includes WhatsApp, Messenger, and Instagram. With so many users on mobile, you can reach people who aren’t always on laptops and desktops, creating greater omnipresence in your customers’ lives – go wherever they go.
5. Facebook is rich in data
Facebook has so much data on its users that some find it, too, a little unnerving. Facebook, in fact, collects data on the browsing behavior of its users, behavior of use of Facebook and Instagram (for example, what people like, follow, and watch people) and sensitive data (for example, the information provided by users on their profiles, such as age, occupation, relationship status, and education).
The data Facebook holds will help you run ads to relevant audiences that are most likely to convert. The more data Facebook collects about users, the more information you need to customize for your ads and a more specific audience. Knowledge is power, after all.
6. Facebook allows you to reach new audiences who are likely to be converted
In addition to targeting loyal customers, Facebook also allows you to target new customers who are more likely to respond to your ads. Facebook finds these people by taking your custom audience list and finding users similar to your existing customers. For example, if many of your current customers are women aged 30 to 60 living in LA, Facebook will find users from the same demographic group. This functionality is made possible by another Facebook targeting tool called Lookalike Audiences
7. Facebook is affordable
Since advertising on Facebook is an auction, you are always in control of your budget. You can choose the total amount you want to spend on an ad and how long you want it to stay active. For example, you can choose to spend 100 dollars per month or even 1000 dollars per year, depending on your needs.
Facebook only shows ads to users who are most likely to interact; therefore, for the amount you choose, you are more likely to reach more users and, consequently, more likely to receive conversions.
8. Facebook campaigns are easily scalable
When you buy an ad on a billboard (traditional marketing), that billboard will only be able to reach a small audience within its area. When you buy an advertisement on a radio station, you will only be able to reach people within the cities where the station is broadcast. Facebook ads, on the other hand, are easily scalable. You can reach as many users as you want, all over the world and at any time you choose. Your ads aren’t limited to a certain location, a certain audience, or a certain schedule. Since Facebook Ads are scalable, you can better grow your business without limits.
9. Facebook allows you to collect leads
Advertising on Facebook is also possible thanks to lead ads, which offer a quick and easy way to sign up and offer more information. They include a call-to-action button that invites you to sign up or sign up. Once your potential customers click on this button, they will be redirected to a mobile optimized form that will automatically fill in the required fields using the information provided by themselves on Facebook.
Lead ads are useful because they host users who are often busy and on the go. Not only do they allow users to type less, but they also provide accurate and actionable information. More importantly, they allow you to connect with an audience that is most interested in your products or services.
10. Facebook allows you to target a relevant audience
Facebook has two types of targeting options. One is called generic targeting, and another is called interest and behavior targeting. The latter allows you to target users with specific behaviors and interests. For example, you can target users who are interested in specific brands and users who liked specific Facebook pages. By creating a specific target audience, you are able to target the users who are most likely to respond to your ads.
11. Facebook allows you to advertise on multiple platforms
Some have argued that Facebook may appear to be a monopoly, and this is sometimes not entirely untrue. Facebook now owns two of its old competitors, Instagram and WhatsApp. Since Facebook has several apps, you can advertise on different platforms as well. When you create Facebook ads, you can run those ads on Messenger, Facebook, WhatsApp, and Instagram.
Additionally, Facebook has a program called Audience Network, which allows you to post ads on Facebook partner websites and apps.
12. Facebook allows you to target the people involved in your business
With Engagement custom audiences, you can target users who have interacted with your business on Facebook. For example, you can target users who have already visited your Facebook page, watched your video, clicked on your ad, or opened your mobile ad.
13. Facebook allows you to do A / B testing
Facebook allows you to test one ad against another – you can test different copies, images, audience demographics, and targets. For example, you can test male target shoppers versus female target shoppers. A / B testing allows you to improve and refine your ad so you can get better results.
14. Facebook gives you real-time reports on your ads
Of course, creating an ad and running it is only half the job of advertising on Facebook. You also need to learn how to read the results to improve your ads. Facebook offers you real-time reports on your advertising campaigns. Using this report, you can determine and, if necessary, resize or stop a campaign, replicate ads that are performing well, and pause those that aren’t.
15. Facebook allows you to redirect customers who have visited your website
When someone clicks on your ad to visit your site, Facebook will know. It will know which landing page the user is gliding on and will know the other pages on your website that the user has visited. This feature is made possible by Facebook Pixel, a tracker that monitors your customers’ online behaviors. Thanks to the pixel, you can redirect people who have expressed interest in your business and advertise on Facebook targeted.
16. Facebook users have high purchasing power
Facebook users are mostly made up of millennials and older generations too. These people, aged 18 and over, have high purchasing power. Many of these people are full-time working adults, adults with families, adults who certainly can spend on advertising and products and services.
17. Facebook optimizes your budget
Facebook will always optimize your budget to make sure you get the best results at the lowest cost. For example, if you run ads that are set to automatic placements (you’re giving Facebook full domain over where to place your ads), Facebook will always place your ads in areas that cost less but perform better. Facebook, for example, may allocate a larger share of your budget to Audience Network rather than News Feed if the algorithm finds that the Audience Network will be a cheaper placement in the long run.
18. Facebook is always looking for new places to advertise
Facebook often monetizes its features to give you new places to post your ads. In the past, Facebook has monetized Watch, Instagram Stories, and Messenger, all of which are places where you can now run your ads. This strategy prevents overcrowding in other ad placements and alleviates stiff competition for commercials.
19. Facebook helps you connect directly to WhatsApp users
Facebook offers a variety of unique ways to communicate with customers, and one of them involves WhatsApp. In December 2018, Facebook launched an ad format that allows you to start conversations with WhatsApp users. Once clicked, the ad will open a conversation in WhatsApp between you and a customer.
20. Facebook assigns agencies a dedicated partner for support
Depending on the size of the agency and its advertising history with Facebook, the social media network assigns a marketing partner to help an agency and its clients succeed on the platform. The partner provides solutions to many different problems on how to advertise on Facebook, including disapproved ads, overflow ads, and unpublished ads.
21. Facebook helps increase application installs
Another goal is to promote the installation of apps; advertising on Facebook, in fact, helps you to increase the installations of your mobile app. The ad will contain a CTA button that will prompt users to download your app from the app store. Of course, if users clicked on the ad without downloading the app, Facebook will redirect those users back to conversion.
22. Facebook allows you to automate conversations with customers
Many will agree that bad customer service prevents customers from returning to a business. For this reason, it is important for every company to implement efficient customer service in both the digital and physical fields. Responding to questions and requests promptly is one way to provide good customer service. Facebook simplifies this process by allowing you to integrate with ManyChat, a website that helps you easily create chatbots that automate your customer conversations, saving you time and money.
23. Facebook helps drive foot traffic to your physical store
Using the store traffic goal, you can create an ad that directs nearby customers directly to your physical store. The store traffic announcement will contain a Call to Action button, which, when clicked, will open a map with directions to your location.
If you are wondering where to advertise on Facebook, consider starting your ad campaign directly on the same platform. However, managing Facebook ads can be time-consuming and stressful enough.
Also, we recommend you to read: What is Facebook advertising?