For your online business, in addition to the company page, Facebook groups are a perfect method to collect information interact with your audience as well, as to increase engagement. They are, in fact, more and more widespread, and it is very useful to understand their importance and know how to make the most of them.
For companies, it is an important opportunity because it allows bringing together all those who feel the need to have a more intimate relationship with the brand. But let’s take a closer look at what these Facebook groups are and how to create one.
What are Facebook groups?
As we have already mentioned, Facebook groups are communities that are created around a common topic, in which all those who are interested in sharing, talking, and exchanging advice on a specific topic join.
There are many groups and the most disparate topics, from cooking to motivational ones to lose weight, from those in which you exchange travel tips to those in which you exchange advice on the education of your children. In short, the arguments are endless, and one could almost say that there are Facebook groups on anything.
There are different types of Facebook groups
The open ones in which anyone can participate. In these groups, shared content is visible to everyone, but only members can post something.
Those closed in which you have to send a request to participate and, sometimes, you are required to answer a small questionnaire to be accepted. In this case, only the components already accepted can see the shared contents.
And finally, the secret ones in which to enter you must be invited by a member who has the faculty, which is usually its creator or the administrators appointed by it. Secret groups are nowhere to be found by anyone who is not part of them.
Both closed and secret groups can also be used as work tools. A team carrying out a joint project can easily use it to share material and develop creative discussions. But they can also be used to organize an event and coordinate all the parties involved.
In short, a group on Facebook is an excellent tool for aggregating people who have a common interest and the need, the desire, the need to share something.
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How to create a Facebook group
How do you create a Facebook group? Doing it is very simple! First of all, you need to have a Facebook account and be logged in, and then you will find the icon and the wording “Groups” in the left column of the Home. After clicking on the icon, a page will appear, showing you all the groups you belong to. On the top left, by clicking on the word “Suggested,” you can see all the open groups or closed groups of which your contacts are part. By clicking at the top right on the green button with the wording “+ Create group,” you can create a new one. At this point, a window will appear that will allow you to:
- Give the group a name
- Add people to the group
- Decide if the group will be public, closed, or secret
By clicking on the “Create” button, the game is done!
Later you can choose the most suitable icon for the group, add other members, change the privacy settings, add a short description of the group, appoint other administrators, set a group email address, and customize the cover image.
You can also choose the type of Facebook group that best suits your needs!
In fact, it is possible to create a group with close friends, school, travel, or study companions. A group with their parents, family, or neighbors. A club, team, or group to share events or projects. A support group, a video game group, or a custom group. Finally, Facebook offers the opportunity to create a purchasing and sales group that allows additional functions compared to traditional groups. You will find a dedicated section where it is possible:
- put the items on sale (complete with price and description)
- mark items as sold
- search for items to buy.
What is the difference between a group and a Facebook page?
In principle, the difference between a group and a Facebook page lies in the fact that the latter identifies a specific property, activity, or brand, unlike a group which is instead a tool made available for free by Facebook to bring together more people in a single virtual place.
The functions available for pages are, therefore, very different from those for groups. If you are undecided about whether to open a Facebook page or a group, you must therefore think about what you want to do on Facebook. If you have a company, for example, you must definitely open a Facebook page. If, on the other hand, you want to bring together several people to organize five-a-side football matches, you should create a group.
However, the two tools can be used both. It is an interesting alternative when it comes to marketing campaigns on Facebook. For example, it is possible to create groups whose main topic is your brand. A community of fans, but also a group on a specific product or to complete the promotion of an event.
In any case, Facebook groups can represent a social media marketing tool to be implemented and used in an intelligent and creative way, such as in those cases where the principles of experiential marketing apply.