Improving SEO on WordPress is key to getting more traffic to your website.
Search engines, in fact, remain one of the best sources for getting online traffic. A well-optimized page from an SEO perspective can bring thousands of visitors to any type of company present online.
For this reason, any website owner is – and if not, they should be – interested in SEO on WordPress.
A visually beautiful and feature-rich site is an almost useless marketing tool if it is not optimized for SEO.
Search engine giants – Google and Bing, for example – don’t care about the design of your website or the beautiful images you may have uploaded to it. Their attention is focused almost exclusively on the quality of the content, the chosen keywords, categories, tags, etc.
Basically, doing SEO on WordPress can lead your business to be successful online; not doing it means cutting yourself out of the market.
What is SEO in WordPress, and why is it necessary to do it?
If you have a WordPress site, you will already have guessed why it is important to optimize it for search engines.
No matter how well it is done or what it looks like, without a proper SEO strategy, your website will not perform properly.
Only an SEO-friendly website has a chance to appear in the first position on the Google SERP.
SEO has always been a watchword for all those involved in digital marketing because all companies would like to get a better ranking and appear on the first page of the Google SERP.
Furthermore, WordPress is a CMS optimized for Search Engine Optimization.
It allows you to create an SEO-friendly website, which will increase your ranking and engagement with your users.
Using WordPress, in combination with a well-coded theme and SEO plugin, can help you create a site that can offer search engines all the information they need to properly index your content.
So here are some of the advantages of doing SEO on WordPress.
SEO on WordPress increases the loading speed of your site
The loading speed of web pages is one of the most important factors to ensure an optimal user experience and influences – even in a rather heavy way – your ranking on Google.
The download time of the pages depends on their content, the images, videos, and animations, and the more there are, the longer the pages will take to load.
Despite everything, many WordPress themes and plugins have been written to increase the download speed.
This is a very important factor in being able to increase your conversion rate.
WordPress has high compatibility with SEO plugins
One of the most powerful ways to extend the functionality of a WordPress site is by adding plugins to it.
The WordPress database has millions of powerful plugins, which can enrich your site with numerous features.
To implement a winning SEO strategy, you must first install the best SEO plugins – such as Yoast, for example – to activate features such as meta tags, keywords, title, descriptions, and sitemap.
Yoast SEO also shows how your blog will look in Google search results and creates a sitemap.xml file that lists all the pages on your site.
A sitemap.xml allows search engines to find the content of your site. The presence of a sitemap does not represent a ranking factor, but it helps search engines to quickly locate the pages of your site and therefore shortens the indexing times.
WordPress makes it easy to publish and update your content
One of the biggest advantages of SEO on WordPress is the ease with which you can add content to the site.
Without knowing the programming code, anyone can easily post content on their website.
WordPress offers a large selection of themes and templates
WordPress offers an incredible number of high-quality, free, and commercial themes and templates so you can create your own website.
Choosing a good WordPress theme with full features and tools is extremely important to your SEO strategy.
In addition, WordPress offers a wide range of responsive templates, i.e. responsive on all devices.
This is also a very important ranking factor for Google.
WordPress offers SEO friendly and customizable permalinks
The permalink, or permanent link, are the URLs associated with posts and pages of your website.
It is important for a good SEO strategy that these links display the content of a particular page or post.
In this sense, WordPress allows you to create SEO-friendly URLs or permalinks, which contain the keywords taken from the title or which you can modify in any way you want.
Including keywords in the URL is a good way to help rank your website, as Google will find these keywords in your URL and will most likely rank your post for those keywords.
WordPress is open source and has clean code
Another major SEO benefit is that WordPress comes open source and has clean code, unlike many less powerful content management systems (CMSs).
This makes it comfortable to use and meets all web development and SEO standards.
Feed RSS stands for Really Simple Syndication and helps improve SEO by submitting your content to a feed directory with a link back to your website.
RSS feeds allow your readers to subscribe to your feed so they can receive updates on your site or blog.
From this point of view, WordPress is a very powerful SEO tool because it has a built-in RSS feed.
WordPress easily optimizes images and creates tags
The images and tags on your site are important.
Loading images that are not optimized for the web can lead to significantly slowing down your site. So you need to make sure that all images are optimized for fast loading.
The positioning of the search engines and the loading speed of the site, in fact, are closely related.
By using image compression services, or plugins that allow you to compress the image without losing its quality, you can save space and decrease page load time.
Another important point regarding SEO on WordPress is the use of tags, such as the title tag, meta tags, and keywords.
These tags help search engines index your page and rank your website.
WordPress, in addition to providing a simple and intuitive tagging system, also makes it easy to add alt tags when uploading images.
WordPress facilitates the use of Google Analytics
Google Analytics offers the opportunity to obtain information on the traffic and users of your website.
Although not created specifically for WordPress, this CMS makes it easy to add code from Google Analytics to your website via plugins.
But why is Google Analytics important from an SEO perspective?
Because it is impossible to measure SEO results without using Google Analytics.
In addition, you can create an SEO strategy based on Google Search Console data.
This tool, in fact, provides a lot of information on how Google sees your website: page blocking, broken links, keyword positions, how users find your site, as well as how each page is displayed in the SERP of search engines.
WordPress has an automatic ping system
WordPress has a built-in ping system, which automatically notifies top indexes whenever you post new content on your site.
Essentially, it alerts the different search engines that your site has been updated.
Pinging is very valuable in speeding up the indexing process and helping your site rank on search engines.
All these benefits of SEO on WordPress give you the opportunity to create an SEO-friendly website that reflects your expectations. This is perhaps one of the biggest benefits of using the WordPress CMS. Read more about Learn SEO at home for beginners.
In conclusion, there are several techniques and tactics to improve SEO on WordPress. The ones listed above, however, are certainly the best.