The 10 most common mistakes of an affiliate website

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Some argue that you don’t need an affiliate website to do affiliate marketing. It may be true but certainly, having a well-optimized one increases your earning possibilities exponentially. But there are some common mistakes that many novice affiliate marketers make.

What are the 10 most common mistakes made in affiliate marketing?

1. The affiliate website is poorly designed

Many times it is just plain bad. I can take ugliness if it has a purpose. If you have a minimum of design skills, you will agree with me that the design of a good website must be evaluated in the light of functionality and appearance. The affiliate site must have at least one or the other to be effective. Having both is better. Without one or both of these factors, what are the chances of a visitor being directed to my merchant’s site?

2. the affiliate website has no affinity with the advertiser’s website

If you have a site with nothing in common with the merchant, how do you expect to sell the merchant’s products to your visitor? If your site is all about computer stuff, why are you signing up for my dog food site? Why are you wasting both of your time?

3. The affiliate website has no voice or character

How will a visitor find value on the affiliate’s site long enough to have a reason or need to click through on the publisher’s banner or a text link? None, I would say.

4. The affiliate site has too many banners or text ads

How will the visitor differentiate my offer from the competition? If the site is cluttered and busy, I can get a lot of impressions, but click-throughs will be low and likely conversions too. Don’t ruin your website with too many ads and banners that don’t serve a purpose.

5. Affiliate website with expired coupons

Seeing a site like this implies that a “weekend” site is a part-time affair. Many affiliates started out this way, but today it is highly unlikely that such a site will generate traffic or sales.

6. Affiliate sites that have affiliate links that don’t work

It still happens, advertisers change their creations, affiliates don’t keep up, and there’s an ugly red “x” where a banner should be. Don’t let this happen to you.

7. The affiliate website does not have a privacy policy

This is a red light for visitors. This means that the site is just trying to make money and has no interest in the visitors. A sophisticated consumer, as most are becoming as the Internet experience grows, wants a sophisticated site to convert. Not having even a simple privacy policy is a sign of the site owner’s lack of sophistication.

8. No ability to contact the website owner

If you do not disclose who you are, do not provide an email link or form for the site, a visitor to your site is unlikely to warm up about their site visit experience and convert accordingly.

9. No communication with the affiliate manager

Once upon a time, affiliates did not want to be bothered by the affiliate managers of the affiliate program or network. Nowadays, with the tools and specials, the creatives and copy that merchants can make available to publishers are essential for good communication between the affiliate manager and the affiliate. It means more money for both of us.

10. The affiliate website owner does not participate in industry forums

Keeping up to date by participating in forums, groups and following industry news and blogs is essential. The best affiliate publishers know what’s going on in the industry. They create useful news and information by creating financial opportunities at the same time.

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