Are you tired of getting the same results on Twitter? You haven’t thought that maybe you have to go back to the basics of how to structure a good tweet. Today I want to share with you a guide with tips and secrets so that you can create the perfect tweet with your brand. I know this may sound like bullshit, but there are many ways to get the most out of 140 characters on Twitter. Keep reading, and you will find out.
The 140 formula for writing a good tweet
If you want to save yourself the rest of the post, analyze the following graph that summarizes the formula 140 to write good tweets.
Secrets to save space on Twitter
You only have 140 characters to share your content; this means that on many occasions, you will have to implement some techniques to save space. Below I share a mini infographic that quickly explains all the tips you have to take into account:
Replace words with hashtags
If you want to include hashtags in your tweet, don’t leave it until the end; replace words in your tweet with hashtags, and you’ll save between 5 and 12 characters. I also recommend the following with the topic of hashtags:
- Don’t use more than two hashtags in a tweet
- Make your hashtags a maximum of 12 characters
- Only add hashtags if you think they will contribute something to the tweet you are writing
- Use hashtags for specific campaigns
- Use hashtags to collect your content
Add symbols instead of words.
They always say that an image conveys more than a thousand words, so you have to take advantage of emojis and symbols.
Tag users instead of mentioning them in a tweet
Save space in your tweet and tag Twitter users in a photo instead of mentioning them.
Take a moment to learn about How to earn money from Twitter.
Don’t limit yourself to photos; upload GIFs or videos.
If you are going to upload photos, that are good, and I would even tell you to bet on uploading multiple photos in a single tweet. GIFs are also useful to accompany your content or to use them as a response to your audience.
Regarding the videos, I recommend you take them into account in your strategy. They are working very well, but BEWARE with the 3G of your mobile, upload them with WIFI whenever you can.
Instructions for the attached content
- The measurement for photos is 1024 x 512 pixels (remember that Twitter cuts the top and bottom, so avoid putting text there)
- Videos are 30 seconds maximum
- Photos cannot exceed 5MB
- GIFs cannot exceed 3MB
Highlight calls to action
If you want to highlight your call to action, I recommend the following:
- Use seductive words
- Add time pressure or quantity
- Use arrows to indicate your action
Use shortened and custom links.
Take advantage of tools like bitly.com (shortener) to create short, custom links. Personalization is interesting to reinforce keywords that may not fit in the tweet.
Look at your own stats.
Do you want to create the best tweets for your followers? Then analyze what is working for you. Enter the statistics section of Twitter and analyze what is working and try to replicate it.
Use Twitter Cards
The last tip is to create a Twitter Card for the content you want to share on Twitter. In this way, you will be saving even more space.
We recommend you to read this article: Ways to become Twitter famous.