YouTube, to date, has over 1 billion users, nearly a third of all users on the Internet, and every day people watch hundreds of millions of hours of YouTube videos and generate billions of views. YouTube, particularly on mobile devices, reaches more adults in the 18-34 and 18-49 age group than any cable network in the United States. More than half of YouTube views come from mobile devices.
For brands, as well as creatives, YouTube is an opportunity not to be missed to connect with such a large audience: to exploit this platform successfully, you must first have something to say and/or to show. As with any communication platform and activity, content is king. But that’s not enough.
Here are some tips to effectively promote your YouTube channel
1. SEO on YouTube
YouTube is the second largest search engine in the world. Like Google, we use YouTube to find solutions to our problems, to get more information on certain topics or to get answers to our questions. Organic search is, therefore, essential to position your content.
Include keywords in titles and descriptions: you can use a tool like keywordtool.io to find the best and most suitable keywords to use.
Also, flag the most relevant categories when uploading, and add tags to the video (sparingly).
2. Engaging titles
Create short, concise headlines whenever possible. Videos with titles between 40 and 70 characters receive 64% more views than those with more than 70 characters.
The YouTube Creator Academy suggests taking a cue from the titles of the BuzzFeed editorial head, considered one of the best.
3. Maintain your community
The YouTube user community is very active. Engage in discussions, ask questions, respond to comments but not just those of your videos. Identify your competitors, follow them, and enter discussions on their videos.
Furthermore, Community, the new social part of the tube, has recently been launched. The feature is not yet available to everyone, but it is clear how the relationship with one’s followers, given the huge user base of social media, is increasingly important.
We recommend you to read: How many YouTube views needed to make money.
4. Make clickable thumbnails
90% of the most successful videos on YouTube include custom thumbnails. With custom thumbnails, you can attract more viewers and increase viewing time. How to create an effective thumbnail? Choose an image that describes your video, encourages clicking, and tells a story consistent with the title. Also, make sure that the thumbnails are clearly visible in all sizes.
Your thumbnail image must faithfully reflect the content of the video. Misleading thumbnails can lead viewers to quit viewing and could even be considered a violation of internal community spam policies.
5. Collaborate with other YouTubers
One tactic to make yourself known and show your talent to more users is to collaborate with other YouTubers. Each collaboration offers you a new audience, giving you more chances to increase subscribers to your channel, driven by the trust placed in the YouTuber you have collaborated with.
The key to a successful collaboration is to find the right partner who offers you the possibility of reaching a target that is interesting for you and that you could not have intercepted alone. Consult the YouTube Analytics ” Demographics ” report to better understand who is watching your videos and to guide the choice of your collaborations. A collaborator doesn’t have to make the same type of video you make. Instead, choose collaborators based on the videos you like and the complementarity of tone and style.
To build a good channel and a loyal and ever-growing community, it is necessary to have a lot of patience, perseverance, and a good mix of quality and quantity of the content published.