Followers are important when you work on Twitter, which is why you need to aim for refined techniques. Here’s how to improve the numbers that really matter on this social network.
Increasing followers on Twitter is a decisive step to share your ideas on this social network. The numbers make the difference: having thousands of followers gives you superior visibility. But the social media marketing expert knows what to observe.
He knows that having more Twitter followers doesn’t mean emerging and succeeding on the internet. The link between followers and the effectiveness of the messages is not directly proportional. The reason? In the worst case, someone has bought followers, inflating the numbers without criteria. You work in vain, chasing empty numbers.
Do you know what that means? The results recede. You work so hard to increase Twitter followers to find yourself with few retweets, poor feedback, no interactions.
You are at the party, there are people, but nobody talks to you. Not the best, is it? Don’t worry; today, I want to give you some tips to find friends on Twitter.
What are Twitter Followers
The first step: define the subject of your attention. What is a Twitter follower?
What are we talking about? The system of this social network is clear: you create your account, then you are in the game, and you can choose your moves. You can start following the people who inspire you.
Here, you have become a follower. This term refers to people who follow a profile. So, do you have 1,000 followers, or do you have 2,000?
The people included in this issue have decided to follow your updates. Before, the concept of the follower was relative because Twitter was based on real-time: if you follow the updates, you see the tweet, otherwise bye. This social network offers a way to stay up to date: it abolishes the chronological order and proposes the tweets of the followers with whom you interact most frequently. So, how to increase Twitter followers?
How to Increase Twitter Followers in 20 Steps
We have selected twenty for you: the most effective and performing. Here they are!
20 Ways to Get More Followers on Twitter
- Follow back
- Double the number of Tweets you send
- Optimize the profile
- Find small brands to follow
- Link to the profile in the author box
- Have a beautiful blog post written (by an excellent guest)
- Let your colleagues, family, and friends follow you
- Publish more visual content
- Use keywords
- Do cross-promoting
- Post your tweets at the right times
- Strategically embed tweets in your articles
- Be the first
- Build relationships (which bring new connections)
- Use the best Twitter hashtags
- Use giveaways
- Include your Twitter profile in presentations
- Thank you personally (with a gif)
- Speak when others listen
- Add social buttons on the blog
Having more Twitter followers provides you with additional engagement opportunities. It also helps your brand be seen more authority on social media.
1. Follow back
Follow who follows you. A good percentage of Twitter users will follow you to gain a further following. About 20-25% of the users you follow will follow you even without tweeting or interacting. The first thing every brand should remember when looking to expand their follower base, especially at the beginning of marketing activities, is to follow all (real) users who follow their account.
2. Double the number of Tweets you send
The more people you can reach, the more chances you will have of being followed. Several studies show that the number of followers earned is directly proportional to the number of tweets sent. If you normally send five tweets a day (with an average of a thousand total impressions), you should double the number of your daily tweets. This way, you will get a boost that will give you an increased organic reach (and, therefore, more views) without forgetting that visits to your site can also increase by 20/25%.
3. Optimize the profile
A polished and professional profile has a decidedly different appeal from one with incomplete or confusing information. The people and brands who decide to follow you will also do so for how you present yourself on social networks. It is not enough to simply insert a profile picture, a cover, and a bio that reflects us. The profile image, for example, must be such as to bring users closer. It must allow them to think about interacting with a real person rather than with a company. Also, don’t forget to explain in the bio who you are, what you do, what you want to do in the future, and how you can help others (including social proof).
4. Find small brands to follow
One of the fastest ways to increase Twitter followers is to act as a sounding board for other brands. To accomplish this simple strategy, you need to spend some time researching truly valuable content. Sharing good content from small brands (not big brands and not big influencers) helps you connect more with your audience and attract new ones. Do this: tag authors, reply to mentions, never forget a single comment. If applied consistently, this method is great for an overall consistent flow of new followers, which originate from the brands whose content you share.
5. Link to the profile in the author box
How to increase Twitter followers? Pure and simple: you have to expose your account whenever you can, even on WordPress. A concrete example? Each blog has a section dedicated to the author box, a space that describes the signature of the piece. Here you can put the avatar, biography, and links for further information to reach the social networks.
How to get followed on Twitter by writing articles? Put your profile in the specific section of the user area on WordPress and make yourself known by readers. But also from those who do not know you yet: write guest posts and insert a link to your name. In this way, you meet a different audience.
6. Have a beautiful blog post written (by an excellent guest)
Find a topic that is still little discussed and look for influential people who can give their insight into the topic. The more experts you involve, the greater the results and interactions. A great blog post, written in an original way and with truly remarkable points of view, will help you gain followers quickly. Do this: share the post on Twitter, tag co-authors, make the share buttons visible on the article, include short clicks-to-tweets that will make the post even more shareable. Your Twitter account will thus be exposed to an incredibly large audience.
7. Let your colleagues, family, and friends follow you
This method, simple to implement, leverages on a basic concept: these followers really know you. They are not following someone who happened to cross paths on social media and have never seen before. Do this: start with some brainstorming and compile a list of your friends who know your business, people you’ve talked to about your brand. They can include your dad, siblings, best friends, coworkers, boss, employees, partners, etc. Send them a short text (or email) from your brand’s new Twitter account. Give them an idea of the content that will be covered. They will be thrilled to follow you and retweet to show you their closeness and support.
8. Publish more visual content
As you probably know, tweets containing visual content get more likes, shares, and retweets than those without them.
Therefore, brands should strive to pair their tweets with some sort of accompanying image. While there’s nothing inherently wrong with just text-based tweets, images are better suited to stop serial users and encourage them to check out your post.
A tweet with an image is six times more likely to be shared than a typical text-based tweet.
If you’re looking to inform or entertain your audience (or both), filling your feed with visual content can help bring in new followers.
9. Use keywords
By using certain keywords, you can let Twitter know what your brand is about. Just when you create an account, you enter keywords (e.g., blogging, social media, web marketing).
10. Do cross-promoting
Cross-promoting one social channel to another might help you grow and get more Twitter followers, but it can have some drawbacks when you start linking these platforms together. Each social media platform is built with its own unique features that require specific tactics to be able to grow rapidly. A Facebook post can contain a 500 words article while a tweet only reaches 250 maximum!
So how do you go about promoting your Twitter account on other social channels? You can include a link to your Twitter page on Instagram Stories (“swipe up” feature). You can also manually type the link to your Twitter page on a Snapchat story or in a Facebook status. You can upload a screen print of your profile to Instagram. Be creative and think about the best ways to promote the brand.
11. Post your tweets at the right times
And speaking of timing, blowing up your tweets while your target audience is sleeping isn’t going to help you gain new followers.
The greatest involvement usually occurs on holidays in the early or late afternoon.
While these numbers may vary by time zone and audience, syncing tweets can help your account gain much-needed exposure.
Understanding how to get more Twitter followers doesn’t even mean sitting in front of the screen for nine hours a day. Ideally, brands should schedule tweets to hit times when users are most active and tweet in real-time at intervals throughout the day.
12. Strategically embed tweets in your articles
Embedding your Twitter feed on your website (blog post, guest post, citations, etc.) is a great strategy for getting more tweet views and, therefore, followers. For example, when writing a guest post, you can embed some (clickable) tweets to add more value or clarify something you are talking about, making your point of view even more understandable and clear.
13. Be the first
The first, in this case, to reply to tweets from famous accounts. This is a useful tactic that works very well and quickly and also helps to introduce you to targeted accounts who are interested in your type of product, service, or content.
Users who first enter the discussions of famous people are also involved by other users, creating a lot of engagement. Do this: Find 3-5 influencers who have a large fanbase (500k and up). Follow and activate their profile notifications, so you are notified when they tweet. Submit your response quickly (and wisely!). Reply to anyone who replies to your reply, then follow who likes or retweets your reply.
14. Build relationships (which bring new connections)
Making connections with followers is the most genuine way to bring more friends, fans, and acquaintances. Building a relationship with a user can go beyond replies, retweets, mentions, and sequences. It can extend to private messages.
How Does Direct Messages (DMs) Help Grow Your Twitter Account? By building relationships with Twitter accounts that know someone, you would like to know. These groups of people have built huge communities, so they have a strong connection in your area of interest. Do this: follow your experts and influencers and start building connections. Tweet their articles. Share testimonials (or quotes) and mention them. Interact with their tweets. Take note of the influencers who retweet and interact with these tweets and then send your presentation via DM.
15. Use the best Twitter hashtags
Another important aspect is contained in the concept of hashtags, that is, the labels that characterize the messages and make them traceable. There are people who follow certain topics and do so with these terms preceded by the hash.
That’s why you need to insert hashtags in tweets. How many? one or two maximum, use representative words. And choose them with hashtagify.me, an interesting tool.
16. Use giveaways
The giveaways (small gifts or giveaways to followers) are an often overlooked but extremely useful strategy that allows you to gain more visibility and therefore increase the fanbase. If you are an SEO agency, for example, you shouldn’t include items like iPhone 8, tablets, etc., in your giveaway. Because it will all come down to creating connections with non-targeted users, instead, think about giving away an SEO course or a free ticket to an event.
17. Include your Twitter profile in presentations
If you are a speaker or frequently deal with presentations and slides, consider including your account in the contact slide (at the beginning and end of the presentation). Don’t be afraid to ask your audience to follow you and connect with you on Twitter. A good number will gladly do it. Make sure you let them know that the following will be reciprocated.
18. Thank you personally (with a gif)
Send a personal thank you to anyone who likes, comments or retweets. This is one of the most powerful and effective methods of creating true and lasting bonds. GIFs are perfect for this: they are a direct and “human” way of creating discussions. Users will perceive the people behind the brand, and this will positively affect their trust in you.
19. Speak when others listen
A tweet of value also becomes and, above all depending on how many people can intercept it. Keep track of the moments and times when your followers are most online (and active). In this way, the probability of involving them increases, and so does the organic reach. The more people see your tweets, the more followers you will attract to your account.
20. Add social buttons on the blog
Fundamental joint to get more followers on Twitter without forcing: you have to insert the necessary buttons to show your presence on the social network.
I usually prefer to have these buttons in the above-the-fold section, so they are immediately visible. The presence of these elements is decisive because they allow retaining the reader who previously followed the blogs thanks to RSS feeds.
Today there is a downsizing of this solution, of the feed, and often the public prefers the simpler and more immediate version offered by the social network. That’s why the blue icon must always be present to bring the reader to your Twitter profile. Where can he become a follower?
Where to find this icon? There are a thousand solutions; you can choose the official one or find one on one of the many search engines dedicated to social buttons.
I always recommend Iconfinder, which is helpful and well-stocked. Alternatively, there is the Twitter follow button: particularly advantageous because it allows you to follow the profile with a click. In any case, here are the useful links for Twitter buttons:
Differences between Twitter and Facebook
Facebook and Twitter are two of the main social media out there right now. But despite their contemporary use, the two social networks are very different.
The main difference is that Facebook is a more conventional social network, which allows you to publish a wide range of personal information such as updates, photos, places where you have been, circle of friends, and of course, share tastes and interests.
Twitter has limitations, however, which make it its strength. It is a micro-blogging service with which you can publish updates or share news, videos, images, even in the form of GIFs. Twitter is an ideal platform for news so much.
Facebook requires more commitment or, as they say in marketing terms, more “engagement.” To open the profile, you need to complete it and provide relevant information.
Twitter allows you to use up to 280 characters to express your opinion. In the beginning, there were only 140, and the way was much more concise. To help users write more articulate thoughts, it is possible to insert tweets one under the other, giving them continuity, and publish them all at once. Tweets can be “like” through a heart by other users, whether they are followers or not, or retweeted, that is, tweeted to their audience of followers. A user can follow others and be followed in turn. Unregistered users cannot post tweets, but they can read them unless the profile has a padlock. In this case, it is choosing to be read-only by authorized users.
Twitter is mainly useful for informing oneself. When something is happening in the world, it is on Twitter that it is announced, and it is immediately spoken. It can be used to get information on particularly adverse weather conditions, contact companies for assistance (for example, telephone or IT), to follow together and comment on television programs and major events (the main use), or to make new friends. Love stories were also born with tweets.
With Facebook, you can add your friends, manage pages, even at a company level, create groups and associations of various types, with the aim of connecting the individual to a network.
Facebook allows anyone to get in touch with a large audience of friends and followers by posting updates.
In general, the main differences between Twitter and Facebook are:
- Facebook connects people, while Twitter connects ideas and topics through hashtags, which are then also picked up by Facebook
- With Facebook, you have no character limits when publishing content. Twitter allows a maximum of 280 characters.
- In both networks, you can search for people and topics.
- Both networks have an advertising program. With Facebook, you can publish sponsored posts with Twitter-sponsored tweets.
- On Facebook, you can track down your old school friends. On Twitter, you can interact with celebrities.
Increase Twitter Followers?
It seems like a good starting point: increasing Twitter followers isn’t easy. If you want to do it well, if you want to avoid mistakes and focus only on a selected and profiled audience, you can get the most out of it. That is an honest relationship with people.